U.S. ad spending rose 3.2% vs. October 2022, the strongest gain since July and a strong indicator that major ad budgets have pulled out … Read the whole story
MediaPost has selected IPG Mediabrands' Kinesso as our Media Agency of the Year for 2023. Other category winners for this year's awards include: Omnicom … Read the whole story
A new series imagines the life of the Artful Dodger of "Oliver Twist" as an adult 15 years later and living in Australia. Read the whole story
National TV ad spend on movies is 9.5% higher vs. 2022 - but still nearly half the levels reached in 2019, EDO Ad EnGage … Read the whole story
The electric vehicle brand is launching the bot on X ahead of the 2023 United Nations Climate Change Conference. Read the whole story
Simulmedia this morning published a blog post of a cease and desist letter sent by its attorney to OpenX asking it to discontinue using … Read the whole story
The organization is expanding its membership, with funding to expand educational efforts needed to accelerate addressable's adoption and scale. Read the whole story
ByteDance is restructuring Nuverse, its gaming brand, and plans to lay off hundreds of employees. Read the whole story
"Within the company, Meta's actual knowledge that millions of Instagram users are under the age of 13 is an open secret that is routinely … Read the whole story
California's privacy agency on Monday floated potential regulations that would require companies to obtain opt-in consent from teens under 16 before harnessing their data … Read the whole story
LinkedIn had the highest IVT rate and YouTube the lowest, among channels analyzed by Lunio. Read the whole story
Microsoft and Vibenomics are collaborating to bring multiple channels to market, running tests with brands and retail media networks in the grocery space across … Read the whole story
Paris mayor Anne Hidalgo calls X a "tool for destroying our democracies, adding: "Twitter hinders debate, the quest for truth, and the serene and … Read the whole story
Newman, who spent a few years at the Austin-based company, returns to expand the agency's client base. Read the whole story
Previously, Gardner was Chief Finance & Operations Officer for Britbox. Read the whole story