by Joe Mandese
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies and clients with first-mover data heading into the 2025-26 upfront. Read the whole story
by Joe Mandese
The win represents a retention for EssenceMediacom, which had handled nine markets including the U.S., but GroupM adds 20 additional markets. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It seems Las Vegas wants to become the media center of the world. Ad dollars have been rolling in from brands including Microsoft Xbox, … Read the whole story
COMMENTARY
by Bill Duggan
There is no doubt made-for-advertising websites was one of the major news items in 2023, but as a term, it was dead last among … Read the whole story
by Richard Whitman, Columnist
It's called Deep Blue Sports + Entertainment and will be led by Laura Correnti as CEO. She will also remain with Giant Spoon as … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Luck," "Lucky," "Mr. Lucky" and now "Lucky Hank" all fell to the curse of "luck" -- a word in their titles that seems to … Read the whole story
by Steve McClellan
The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence. Read the whole story
by Steve McClellan
That's the second time in six years that the artificial intelligence has been voted word of the year by ANA membership. This year's vote … Read the whole story
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by Colin Kirkland
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet … Read the whole story
by Steve McClellan
In what the company called a first, GroupM developed the effort with over 15 top retailers, media and tech partners including Amazon, Criteo and … Read the whole story
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by Wendy Davis
California's privacy agency wants state lawmakers to require browser developers to offer a tool like the Global Privacy Control, which aims to allow consumers … Read the whole story
by Laurie Sullivan
Google will turn the Playground, which features 25 of the most-searched trending topics, into a gamified "Where's Waldo" format that will launch Tuesday. Read the whole story
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by Laurie Sullivan
The White House will hold a series of sessions to determine a new path for creating policies around the internet and technology. The move … Read the whole story
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by Wendy Davis
The FTC's case against Amazon over its supposed use of "dark patterns" to market Prime relies on "newly invented hyper-technical rules," the company says … Read the whole story
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by Colin Kirkland
TikTok is the first mobile app not focused on gaming to amass $10 billion in consumer spending across Apple's App Store and Google Play, … Read the whole story
by Laurie Sullivan
Epic Games had accused Google of suppressing competition in the Android app market to secure billions of dollars in profits from its Play Store. … Read the whole story
by Karlene Lukovitz
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabilities in all key regions to its major brand, agency and tech partner … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix has an ad-supported option? Who knew? Read the whole story
by Karlene Lukovitz
New capabilities build on earlier intro of viewability, IVT measurement for YouTube Shorts. Read the whole story
by Wayne Friedman
Disney+'s ad-supported tier will hit $786.6 million in ad revenue for all of 2023, vs. $684.6 million for Netflix's ad tier, Insider Intelligence/eMarketer estimate. … Read the whole story
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by Ray Schultz
This follows the departures last week of Andrew Kraft and Rob Barrett. Read the whole story