The FTC proposes that web companies and apps obtain double opt-in consent from parents before serving behaviorally targeted ads to children under 13. Read the whole story
Google plans to further consolidate staff through possible layoffs and to reassign employees in its customer sales unit who oversee relationships with major advertisers. Read the whole story
Can more than one show "change television" in the same era? And if so, how? Read the whole story
The new platform follows a September announcement by the companies that they were joining forces to better monetize RCP's assets for the 2024 election … Read the whole story
AR platform Really, which gives film enthusiasts digital collectible movie tickets and immersive experiences via movie-studio partnerships, is expanding its NFT tickets to cinemas … Read the whole story
LAION-5B, a dataset used to build AI images that has more than 5 billion images and captions from the internet, was found to contain … Read the whole story
With more competition for ads coming in 2024, Disney continues to expand targeting and buying options. Read the whole story
Naming legacy news media the "Misinformer of the Year" is a fair and inspired choice, not because what they've been reporting, but what they … Read the whole story
Widespread profitability of premium streaming business, especially among legacy TV-based media owners, is likely to occur in the next year-and-a-half, according to Ampere Analysis, … Read the whole story
Amazon is reportedly looking to make a strategic investment in one area of sports programming that has faced major challenges: regional sports networks (RSNs). Read the whole story
The Biden Administration is urging the Supreme Court to strike down a lower court injunction that could prevent officials from discussing controversial subjects with … Read the whole story
Not everyone is "accredited" and not every impression is "verified," but the audience who sees our messages delivered in new and interesting ways really … Read the whole story
Initial conversations focused on how Warner Bros. Discovery and Paramount Global could complement each other when competing with bigger streaming media companies and businesses, … Read the whole story
The Martin Agency created a 30-second spot that showcases the cookie's place in pop culture. Read the whole story
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded video content on Instagram, according to the report. For the first time, Emplifi … Read the whole story
Viral content gave brands an opportunity to participate in trends that generated impressions and ad clickthroughs. Read the whole story
"I love when brands host parties because they have the means and money to make them unforgettable," agree 74% of trend-setters in study. Read the whole story
Omnicom's Purpose Group has created a book series intended to help ease the stress and bring a little holiday cheer to kids who are … Read the whole story