by Wayne Friedman
Nielsen is expanding out-of-home measurement coverage this year to represent 100% of U.S. TV households, up from 65%, which will boost overall viewing metrics, … Read the whole story
by Joe Mandese
The spots feature "Groundhog Day" actor Stephen Tobolowsky stuck in a hell-like time loop buying different flavored varieties of Lay's chips. Read the whole story
COMMENTARY
by Matthew Kramer, Op-Ed Contributor
"The best way to avoid an accident is to know your surroundings," my father said while teaching me to drive. "You don't just need … Read the whole story
by Steve McClellan
The settlement covers all 50 states, the District of Columbia and certain U.S. territories. In 2021, the Massachusetts AG sued Publicis Health, alleging its … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For one, call your representatives and senators. Tell them they should support more military and economic aid for Ukraine. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The 2023 fall season is about to heat up the dead of winter with delayed network premieres filling up the prime-time hours this month … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
State Farm Insurance earns an MVP award (most valuable promo) for a 15-second Super Bowl teaser masquerading as a "trailer" for a "blockbuster movie." Read the whole story
by Sarah Mahoney
The dating company's prospects are improving, thanks to higher prices for Tinder, the expansion of Hinge and more ads on its apps. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As culture wars rage, polarization hardens, clustering congeals, it is a fair question whether there are any persuadable "swing voters" to target in the … Read the whole story
by Laurie Sullivan
Meta reported Q4 revenue of $40.1 billion on Thursday, sending the company's stock soaring after hours. The company announced its first dividend distribution in … Read the whole story
by Wayne Friedman
A sale of Paramount Global to any big legacy TV-based media or digital-first company is an uncertain situation, Bernstein Research says. "Without a clear … Read the whole story
by Laurie Sullivan
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant ads to customers through first-party data. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Weak, industry-friendly laws allow companies to continue collecting data about consumers without meaningful limits," the Electronic Privacy Information Center writes in the new report, … Read the whole story
by Fern Siegel
The spot takes viewers to a farm that raises an unusual crop. Read the whole story
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by Ray Schultz
Incident occurs as the magazine staff is reeling from layoffs and questions about its future. Read the whole story
COMMENTARY
by Andrea Ness, Op-Ed Contributor
LinkedIn has gained a solid reputation as the best platform for B2B demand and lead generation. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Product backed by $50 million ran into 'economic headwinds,' founder Jimmy Finkelstein writes. Read the whole story
by Ray Schultz
The integrated team will produce content across digital platforms, radio, podcast and print. Read the whole story
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by Wayne Friedman
National TV marketing was down 18% in ad spend and media value over the last 90 days vs. the same period a year before, … Read the whole story
by Laurie Sullivan
Google on Thursday released major updates to its ad services supported by AI that the company says can adapt to shifting consumer behaviors. Read the whole story