In its biggest commitment yet to the gaming space, Disney is investing $1.5 billion in an equity stake in Epic Games. Disney and Epic … Read the whole story

In recent years, BBB National Programs' National Advertising Division has received competitive challenges to several high-profile Super Bowl commercials, asking us to test the … Read the whole story

VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas … Read the whole story

To combat the spread of misinformation in upcoming elections, Meta will expand its labeling practices of AI-generated imagery across its apps including Facebook, Instagram … Read the whole story

Are campaign news media outlets standing back or standing by? Either way, Trump-related antics -- and Taylor Swift conspiracies -- continue to dominate the … Read the whole story

By next week, nine hours of network prime time -- out of 81 total hours -- will be taken up by three brand-extended drama … Read the whole story

A genie whose look is more Freddy Mercury than abracadabra grants some "predictable" wishes in a nice execution of a mediocre concept. Read the whole story

Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed … Read the whole story

James Wilde was named head of growth & marketing and Lizzy Herbertson has been appointed commercial director in Europe. Read the whole story

"The proposed rule would upend industry practices with respect to pricing, disclosures, and advertising across virtually the entire U.S. economy," NCTA--The Internet & Television … Read the whole story

Last year's inaugural event featured 40 pro athletes and drew over 5,000 attendees and this year Stagwell is moving it to a bigger venue … Read the whole story

Digital agency Agital announced Thursday the acquisition of Go Fish Digital. The full-service digital marketing agency specializes in SEO and became an early adopter … Read the whole story

Apple teased this year's Super Bowl halftime show, promoting R&B singer and songwriter Usher on its Apple Music YouTube channel. Read the whole story

"Basically, we're going to AirBnB their Instagram to other brands," says Jason Sperling, chief creative officer at Innocean USA, the automaker's lead agency of … Read the whole story

The ad campaign - "Book Whoever You Want To Be" - highlights the fun of different travel personas. Read the whole story

Humans are so preoccupied by digital content, they don't bother noticing the flying saucers overhead. Read the whole story

The campaign uses the concept of "having a blast" anywhere, anytime, to promote Baja Blast being available in stores year-round for the first time. Read the whole story

The automaker had been working on the Toyota Tacoma campaign for 18 months and was able to quickly pivot into the Big Game. Read the whole story

The Callen agency enlisted CKE Restaurants CMO Jennifer Tate to appear in one of its spots for the fast-food franchise. Read the whole story