by Wayne Friedman
Netflix will present first-look content and a "Netflix Experience" event where media-buying and ad execs can immerse themselves in special rooms. For its "Stranger … Read the whole story
by Steve McClellan
The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 … Read the whole story
by Laurie Sullivan
Reports suggest the president will not personally join the platform. His campaign team will run the account in an effort to reach young voters. … Read the whole story
COMMENTARY
by Joe Mandese
Since I last updated it, the percentage of the world's population living in a democracy has fallen to 29% in 2022 from 33% in … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Consider how appalling the idea of messing with JFK's head is -- especially in RFK Jr.'s Super Bowl ad. Read the whole story
COMMENTARY
by Joe Mandese
The Kennedy Jr. spot taps into elder Kennedy's nostalgic appeal, while Trump tells Putin to do whatever the hell he wants with NATO. Read the whole story
by Wayne Friedman
CBS Sports says 202.4 million viewers watched all or part of Super Bowl LVIII across all networks -- the highest unduplicated total audience in … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The question is: How important is the relative fame of TV personalities to the success of a morning TV show? Read the whole story
by Steve McClellan
In 2022, Havas Media Network UK launched a dedicated B2B division, Havas Business, as it formally planted a flag in the B2B sector. Now … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As polarization of the electorate seems to escalate, political campaigns engage in an existential question. Can media move minds...and votes anymore? At last month's … Read the whole story
by Wendy Davis
Ad-supported streaming service Tubi must face claims that it wrongly disclosed information about users' video viewing history in order to facilitate targeted advertising. Read the whole story
-
by Wendy Davis
A new Ohio law that restricts teens' ability to use social media is unconstitutional, a federal judge said Monday. Read the whole story
by Tanya Gazdik
Jennifer Prenner joins Rivian with over 20 years of business, marketing, product and operations leadership experience. Read the whole story
-
by Ray Schultz
Journalist founders say they want readers to say, 'Okay they got it right.' Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming service in time for the 2025 pro baseball season, and to sign on … Read the whole story
by Richard Whitman, Columnist
About the last thing I associate with Valentine's Day is my plumber. But agency Doe-Anderson wants to change that. Read the whole story