The Super Bowl broke another record this year
for the big NFL event, up 7.4% to 123.7 million average viewers -- on the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital properties, including NFL+. It was
also a new record for the largest TV viewed program ever.
CBS Television Network itself pulled in 120.3 million viewers -- the most ever for a single TV network.
The
data also includes viewing on digital (DTVR), out-of-home (OOH), MVPD/vMVPDs, and digital properties of CBS Sports. Spanish-language broadcast on Univision recorded 2.3 million
viewers; viewing on kid-focused Nickelodeon and Nick-at-Nite totaled 1.2 million.
Average combined household data for this year's game was a 43.5 rating/83 share.
Last year's game on Fox Television Network and other digital platforms earned 115.1 million viewers; with a 40.7 combined rating.
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CBS says the game was the most-streamed in Super Bowl
history, led by a record-setting audience on Paramount+. CBS and Nielsen did not reveal any streaming viewer data details.
The close “Super Bowl LVIII” game between
the Kansas City Chiefs and the San Francisco 49ers, which went into overtime, gave the Chiefs back-to-back victories for the pro football championship.
CBS Sports says
202.4 million viewers watched all or part of Super Bowl LVIII across all networks -- the highest unduplicated total audience in history. This was 10% more than last year’s Super Bowl (184
million).
EDO Ad EnGage says Super Bowl LVIII pulled in an estimated $757.2 million in national TV advertising, producing 10.6 billion impressions coming from 87
commercial airings.
Three top Super Bowl advertisers spent an estimated $35 million each -- Temu, Verizon Wireless and Universal Pictures for the event.
The data included the prime-time game and post-game analysis advertising spend.
This story has been updated