CFO Andre Schulten said the "great consumer insight" driving messaging for its Old Spice and Secret deodorant brands helped drive 11% growth in North … Read the whole story
The "bright and energetic" orange hue is the color of the brand's logo and employee uniforms, and predominant shade on the website. Read the whole story
Interactive campaign presents intimate black-and-white portraits of 100 different people, who reflect on the possibilities inherent in each new morning. Read the whole story
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platform continues to display harmful and offensive content alongside brands' promotions. The Hyundai … Read the whole story
Hint: He's a bigly one. Read the whole story
According to a survey from Stagwell's Harris Poll and The Grossman Group, 76% of employees and 63% of managers report feeling burned out or … Read the whole story
Are linear TV networks on streaming platforms confusing to the modern consumer? Read the whole story
Advertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. Read the whole story
A week stuffed full of FART jokes, sleep-inducing Trump trial news, and prospective juror doxing ended in what was an apparent self-immolation outside the … Read the whole story
Taylor Swift has partnered with TikTok to launch a new in-app campaign to promote her new album, "The Tortured Poets Department." The partnership comes … Read the whole story
The deal requires Google to pay around $42 million to more than a dozen schools and organizations -- including the Berkman Klein Center for … Read the whole story
A federal appellate court has sided with President Joe Biden and social media companies in a lawsuit brought by face-mask critic Justin Hart, who … Read the whole story