March's growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending rose 15.7%, traditional media declined 13.6% year-over-year. Read the whole story
"Enquirer" publisher used Walmart as the morality police, figuring the words "porn star" on a cover would be massively offensive to shoppers. Read the whole story
This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that … Read the whole story
Currently Paramount is considering a bid from Skydance Media, with another joint bid from Apollo Global Management, a private equity investment company, and Sony … Read the whole story
A priest goes from mass to mass killer in a new four-part, imported mystery series that gets an "A" for Australia. Read the whole story
In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, the social media company's TikTok rival. With … Read the whole story
The event brought together more than 250 employee volunteers at the automaker's U.S. headquarters. Read the whole story
Snapchat will provide more opportunities for its ad partners as it continues to invest in AI and augmented reality, the company says. Read the whole story
Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publisher accelerate growth in AI across its … Read the whole story
It's a digital jungle of spam, scans and criminal pings. Read the whole story
"The key drivers of change over time are storytelling, technology and resources," says Reinhart. Read the whole story
The FTCC on Friday issued regulations that will require operators of online health services and apps to notify consumers about "unauthorized" disclosures of their … Read the whole story
Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an … Read the whole story
In 2019, a potential $100 million deal was never completed. Read the whole story
Siding against the broadband industry, the 2nd Circuit Court of Appeals on Friday reinstated a New York law requiring carriers to offer $15-a-month service … Read the whole story