New York Life is piloting the custom algorithm. R-Index (with "R" representing "reputation") draws from data sources not previously available - including paid media, … Read the whole story

Amazon says the AI-driven platform no longer relies on single IDs to target ads, but uses AI to analyze browsing, purchasing and streaming data … Read the whole story

CANNES, France - A funny thing happened on the way to the Palais this morning. We bumped into "SNL's" Kenan Thompson and he was … Read the whole story

The company announced plans Monday at Cannes Lions International Festival of Creativity to serve more ads within the conversations in the Reddit feed. Here's … Read the whole story

The health agency is making a big impression outside of its wheelhouse with awards in film, entertainment and other mainstream categories. Read the whole story

The plan builds on Havas' "Villages" org structure and includes a $430 million investment in data and tech, including AI, and will impact every … Read the whole story

The agency believes that marketers in many sectors will rethink their brand marketing as use of the medications become more widespread. The GLP-1 market … Read the whole story

The company says the new production unit empowers clients to achieve unparalleled scale, speed, accuracy and creativity in their marketing campaigns. Read the whole story

LOLA MullenLowe, Madrid was the agency for Magnum Ice Cream and BBDO Colenso worked with dog shelter Pedigree. Read the whole story

The campaign is anchored by a humorous minidocumentaryabout the rise and decline of the barf bag-presumably because more people take Dramamine and don't need … Read the whole story

The core of the campaign consisted of a series of children's audiobooks that integrated the sometimes-frightening sounds made by the MRI device into fun … Read the whole story

The Dunkin' summer campaign features Will Arnett trying to reach out to Gen Z influencers, and an on-the-blink cyborg looking amazingly like Affleck. Read the whole story

A federal appellate court on Monday rejected an Illinois resident's request to reinstate a lawsuit accusing Meta of violating a biometric privacy law by … Read the whole story

Threads has officially launched its API, according to an announcement at Cannes Lions. The update will help developers create new apps and experiences around … Read the whole story

To facilitate more in-app partnerships between brands and creators, Meta is rolling out a new tool on Instagram that automatically showcases relevant statistics from … Read the whole story

X is looking to pitch advertisers on its exclusive content deal with the Big 3, a three-on-three basketball league for retired NBA players that … Read the whole story

Industry groups say the bill is too confusing, while advocacy organizations say the provisions are too weak, Read the whole story

Anonym has a "Transparency Portal" it calls the "heart" of its solutions, providing partners with access to detailed documentation and source code. Read the whole story

YouTube tied its highest share level, with 9.7%, while Netflix maintained its strong second place, with 7.6%. Read the whole story

Jerret West is leaving Xbox to become the new CMO and head of market expansion of virtual gaming platform Roblox. Read the whole story

The History Channel is giving credit for "building" America to some pretty unlikely candidates. Read the whole story

Would consumers care if streaming platforms add on a few more commercials? Read the whole story