by Wayne Friedman
NBCU says 70% of the brands advertising in the Paris games are first-time Olympic advertisers, spending nearly $500 million. Read the whole story
by Joe Mandese
L'Oreal International Distribution has tapped GroupM's Wavemaker to handle media planning and buying for EMEA. The new contract spans three years. Read the whole story
by Wendy Davis
The bill -- which would restrict tech companies' ability to serve content to minors and handle their data -- passed 91-3 in the Senate, … Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
Nike's angry, dark approach in "Am I a bad person?" strikes me as tone-deaf for this moment. Read the whole story
by Colin Kirkland
Meta describes the AI Studio "as a place for people to create, share and discover AIs." It will also allow creators to make an … Read the whole story
by Laurie Sullivan
Google's latest features to boost tools supporting creative, performance and transparency in its ad platforms began rolling out today in Performance Max and YouTube … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
In the premiere episode of "Batman: Caped Crusader," Batman's arch foe is none other than Penguin. Read the whole story
by Wendy Davis
"Visitors to these websites who attempted to disable tracking technologies would nevertheless continue to be tracked," the Attorney General's office reported. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Generative AI has been taking a lot of heat lately for what it can do - and what it shouldn't do. Read the whole story
by Colin Kirkland
Top-performing brands prioritize creator authenticity, brand alignment, and retention, according to a TikTok report that analyzed brands using creators to generate the highest Earned … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
A PwC study found that younger sports audiences spent $70 more on sports tickets than older fans -- despite having 20% lower income. Read the whole story
by Richard Whitman, Columnist
It looks that way from the work that WPP unveiled this week at a computer graphics show. The work stems from its alliance with … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
At this point, we still have to "say" what we want in the form of a prompt, but the more we use ChatGPT (or … Read the whole story