The prosecution kicked off its antitrust case against Google with testimony from Gannett's Tim Rowe, Index Exchange's Andrew Casale, Joshua Lowcock (formerly of UN … Read the whole story

While first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy laws, contextual data … Read the whole story

After watching ABC News moderate the second - and likely last - 2024 presidential debate, I'm pretty sure the best ticket in the debate … Read the whole story

Foursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices. Read the whole story

Obama's sight gag aside, it's important to remember the perception vs. the reality behind Trump's weird obsession with sizes, especially today. Read the whole story

The campaign builds on the global video campaign Pinterest launched back in July -- called "The P is for Performance" -- which aimed to … Read the whole story

The death of a chimp on the HBO docuseries "Chimp Crazy" has led to an accusation that Leonardo DiCaprio is insensitive to the plight … Read the whole story

"I felt like they were holding us hostage," Stephanie Layser, former VP at News Corp, said on Tuesday during the second day of Google's … Read the whole story

TikTok will be the first to have its logo featured on the Capitals' road jerseys and will be the title sponsor of the Capitals … Read the whole story

The percentage of U.S. adults who said they supported a TikTok ban fell from 50% in March 2023 to 32% currently. Read the whole story

Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don't fully understand its potential impact on their business. Read the whole story

Hobbies matter more than heritage, age or ethnicity in driving engagement. Read the whole story

Besides the Olympics, August also brought the return of football, which also attracted automaker attention. Read the whole story

Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use … Read the whole story

A DOJ prosecutor cited 150,000 online ad sales every second at Google's antitrust trial in opening remarks, adding that technology funds this through the … Read the whole story

Two of the biggest companies have lost their EU court fights and owe billions in fines and taxes. Read the whole story

When was the last time two former republican vice presidents refused to endorse their party's presidential nominee? Never according to the ad. Read the whole story

A federal judge has blocked Utah from enforcing the new Minor Protection in Social Media Act, which would have restricted platforms' ability to serve … Read the whole story

Outside advertisers "were responsible for creating the challenged advertisements," Meta says in a motion urging U.S. District Court Judge Gregory Williams to dismiss the … Read the whole story