Citing a strong macroeconomy and demand for digital and CTV advertising, it is Magna's fifth consecutive upgrade since benchmarking 2024's growth at +7.3% in … Read the whole story
The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The agreement ends a high-profile two-week … Read the whole story
Vincent Rebeix has been named the agency's first global chief operating officer. He joins from EssenceMediacom where he was global chief producer officer. Read the whole story
COMMENTARYThe new detective drama "High Potential" coming to ABC this week is a reminder that network TV is alive and well. Read the whole story
A shift in shopping trends could influence media buys this holiday season. Read the whole story
Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites companies to share signals about graphic content … Read the whole story
A new series of OpenAI models have begun to reason through complex questions before responding in science, coding and math, following separate strategies from … Read the whole story
Beginning next week, Meta says, its "AI Info" tag will appear within a menu in the top-right corner of images and videos edited with … Read the whole story
The company may still have to defend privacy claims brought by individuals, but won't have to face class-action claims that it violated the privacy … Read the whole story
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a remit focused on … Read the whole story
COMMENTARYIt's been nearly a year since I first reported on AdImpact's prediction that abortion ballot initiative ad spending in the U.S. could swell to … Read the whole story
More than 40 million Gen Zers are eligible to vote in the 2024 elections. Half are young people of color. Read the whole story
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It will be years before we will be able to see the true long-terms effects of the seismic touchpoint shift of the current decades. Read the whole story
COMMENTARYThe Emmy Awards telecast traditionally alternates among ABC, CBS, NBC, and Fox. Once seen as a major promotional vehicle for the broadcast networks (pre-2015), … Read the whole story
COMMENTARYGoogle researchers think they have found a way to reduce hallucination caused by large language models powering today's generative AI technologies. Read the whole story
The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New York law requiring broadband carriers to offer … Read the whole story
