The agency is offering clients and other agency and media partners access to a beta version of its new dashboard in the U.S. and … Read the whole story

Short-lived but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, say sources familiar with the … Read the whole story

Under pressure from activist investors, the "desperate" company may split into two, separating retail from insurance. Read the whole story

Beyonce walks into a "Launderette," in a redo of the 1986 British original that elevated jean sales for the year by 800%. Read the whole story

Users will see fewer ad annotations and extensions, as Microsoft's technology can more effectively identify relevant, useful content with the new targeted ads, metrics … Read the whole story

"We see this as complementary - this is not an either/or [for programmers]," says DirecTV CEO Bill Morrow. "They want to have a certain … Read the whole story

I was a young exec at Nielsen back in 2002 when DBS was challenging the cable TV business. Much like streaming today, people were … Read the whole story

TikTok on Tuesday asked a federal appellate court to reconsider a decision that Section 230 of the Communications Decency Act didn't protect the company … Read the whole story

Finding value in low consumer satisfaction is not how marketers think. But it is how economists think. Read the whole story

Businesses without a transformation plan will lose. The AI wave has shown just how ill-prepared many are to adapt. The weak link across legacy … Read the whole story

Microsoft is remaking Copilot to provide its AI models with a way to reason, see, and speak - giving its users a personal assistant … Read the whole story

While October signals a start to the holiday shopping season, as consumers begin searching in earnest for the best prices on products, this year … Read the whole story

An upcoming Amazon Prime show will award entrepreneurs prime placement on Amazon. Read the whole story

Epic is reducing the royalties it takes from games built with Unreal Engine and posted to the Fortnite maker's Games Store -- from 5% … Read the whole story

The partnership pushes the power of connection over individual devices. Read the whole story

European pay TV service Sky has sued Warner Bros., claiming the U.S.-based studio violated its 2019 deal. According to Sky, the agreement permits it … Read the whole story

Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen has severed our long-standing measurement partnership with its unacceptable demands, including substantial price … Read the whole story

Stagwell said that five agencies will contribute to the assignment, including 72andSunny which will expand its seven-year partnership with Adobe and lead global creative … Read the whole story

The deal expands Charter's effort to make hybrid deals with companies to include not only linear TV networks but new streaming platforms. Read the whole story

Elon Musk's lawsuit against the Center for Countering Digital Hate "could set a dangerous precedent by blocking newsgathering, research, and public commentary about digital … Read the whole story