Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence. Read the whole story
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextual, attention and creative product lines - launched a campaign with Havas for … Read the whole story
Horizon Media today announced a partnership with Akkio, an AI marketing data analytics startup that is designed to streamline the media campaign process with advanced … Read the whole story
It's not just about the media. It is about the moment...and owning it. Jason Acker, Diageo's VP, Media and Digital explored the intersection of … Read the whole story
The new "traditional" TV season is off to a relatively slow start with fiery political debates, scrappy news analysis, thrilling baseball games and a … Read the whole story
Gina Whelehan, senior director, video at Butler/Till, explains how OTT advertisers can provide an experience for viewers that is engaging and builds stronger connections … Read the whole story
The strongest-performing show for the month was Fox News' "The Five," earning 3.3 million viewers. Read the whole story
Creators can deliver content across iHeart's audio platforms. Read the whole story
Epic Games is planning to merge Unreal Engine - its suite of high-end game development tools - with its simpler Unreal Editor for Fortnite, … Read the whole story
Threads is becoming overrun by engagement bait - polarizing content created to elicit impassioned responses from users, according to Instagram head Adam Mosseri, who … Read the whole story
TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier. Read the whole story
The partnership builds on previous joint efforts by the companies on behalf of brands like Danone and Church & Dwight. Shaping the platform's brand … Read the whole story
In "Teacup," horses and goats are kicking up their heels and hooves in ways that their human owners do not understand. Read the whole story
Among the biggest takeaways in new report: Cultural relevance boosted purchase intent up to 25%, and brand opinion by up to 50%. Read the whole story
Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained. Read the whole story
PepsiCo recently found common ground between the two vice presidential candidates-enough to create commercials that aired right before their debate. Read the whole story
The deal ups Tombras' reach with top CPG clients, such as Ricola. Read the whole story
Nowadays we're expected to provide an ever-expanding universe of passwords:: uppercase, lowercase, numbers, your first pet's zodiac sign, and probably a blood sacrifice too. Read the whole story