With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major … Read the whole story

The hires include Sean Moran as Chief Operating Officer, and Erin Keating who will serve as Executive Vice President of Media Operations and Investment. Read the whole story

The move - which comes a little over a year after Nielsen disclosed its plans - means more stable and representative TV ad currency. Read the whole story

The company's net revenues climbed 11% to $158.9 billion, while net income jumped 55% to $15.3 billion. Read the whole story

Comcast Corp. is looking to spin off its NBCUniversal's national cable TV networks into a separate company. Read the whole story

Despite losing billions in its Reality Labs division, Meta surpassed market expectations this quarter, reporting record revenue growth and solid ad metrics vs. the … Read the whole story

While Snapchat's minimal U.S. user growth may raise investor concerns, its Q3 results show a steadily improving ad business, with the rollout of additional … Read the whole story

Disney's seizing of the Grammy Awards away from CBS is significant for what it says about the pecking order in the marketplace of Big … Read the whole story

ChatGPT is officially an AI-powered web search engine. The company is enabling real-time information in conversations for paid subscribers today, along with SearchGPT waitlist … Read the whole story

Kochava and its subsidiary "waste the court's and the parties' time and resources," by reiterating its prior unsuccessful arguments, the FTC says. Read the whole story

"Whether a state can set the rates for broadband internet access service -- an interstate communications service -- is a question of exceptional national … Read the whole story

Google's generative AI model Gemini will turn Google Maps into a recommendations engine that curates experiences and suggestions based on users' searches. Search will … Read the whole story

In advance of the ANA's Multicultural Marketing & Diversity Conference in Las Vegas, the association's Bill Duggan conducted the following preview conversation with Las … Read the whole story

Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for … Read the whole story

In beta on RealClearPolling, The tool absorbs what a reader is viewing online and then creates graphics designed to further inform the reader on … Read the whole story

Cookie stealing has become a problem in the digital ad industry - as have the attempts to prevent it. So why are advertisers and … Read the whole story

TikTok is expanding the resources it provides for marketers and agencies looking to make the most of the platform this holiday season via an … Read the whole story

Disney+ is launching a top 10 list in a bid to boost engagement, viewing, interest and everything else in between. Netflix has been doing … Read the whole story