by Wayne Friedman
Over the last 105 days, Democrat campaign ad spend has totaled $1.37 billion vs. Republicans' ad spend of $913.9 million, ad analytics firm AdImpact … Read the whole story
by Wayne Friedman
Cable network programming revenue grew 15% to $1.6 billion, with advertising up 11% to $321 million and affiliate revenue up 3% to $1.04 billion. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Sometimes I ask myself this question: The mantra we have heard our whole lives is some variation on "we must all stay informed," but … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If those under the age of 30 turn first to social media to be informed, what are they finding there? Not much, and what … Read the whole story
by Steve McClellan
Dominic Sale, a federal government senior executive with 30 years of industry experience, will lead the new practice. He has served at the White … Read the whole story
by Laurie Sullivan
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Snap, expanding on a deal the companies have held for years. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange. Read the whole story
by Laurie Sullivan
Video ads in the Microsoft Advertising Platform has been updated to allow advertisers to reach and engage audiences across desktop, mobile and tablet while … Read the whole story
by Wendy Davis
California resident Victor Cho alleges that Paramount violates the Video Privacy Protection Act, a Reagan-era law that prohibits video rental companies from sharing identifiable … Read the whole story
by Colin Kirkland
Bluesky's election integrity team and Head of Trust and Safety Aaron Rodericks will be "reviewing content for potential misinformation and unconfirmed information regarding claims … Read the whole story
by Laurie Sullivan
Google's Optimization Score that provides recommendations to improve ad performance has been updated to highlight competitive pressures impacting impression share. Read the whole story
by Colin Kirkland
Snapchat is looking to further boost its premium in-app subscription service, Snapchat+ and will build off of last year's holiday push by expanding its … Read the whole story
by Steve McClellan
According to the agency, a core focus for Akwue will be "operationalizing and scaling the convergence of music and brands." Read the whole story
by Laurie Sullivan
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft could do the same after a possible rebranding of its AI and integration … Read the whole story
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by Wendy Davis
The evidence in the case "unequivocally" shows that Google doesn't "artificially boost YouTube webpages over other webpages in Google search results," the company argued … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast Corp. says it is considering a spinoff of its NBCU cable networks (USA, Oxygen, Bravo) as a separate company. And it isn't alone. Read the whole story
by Ray Schultz
The number of non-endorsers has jumped dramatically since the 2016 election. Read the whole story