Although Donald Trump's campaign spent less on traditional social-media advertising, it was savvy in courting a specific caliber of influencer, investing in podcasting and … Read the whole story

Citing national security concerns, the government of Canada Wednesday ordered TikTok to cease operations in the country. Canadian users will continue to be able … Read the whole story

For weeks, the campaign ads came fast and furious, and now they have come to an abrupt end, presumably to the relief of millions. Read the whole story

After decades advising, organizing and helping to shape how the advertising and media industry use Big Data, analytics, mix and attribution models, founders Jim … Read the whole story

To help Shorts creators partner with brands, YouTube is launching a new process that will invite Shorts creators to send advertisers requests for potential … Read the whole story

The U.S. may not be ready for our first woman prez, but we can learn from a documentary on the first American female self-made … Read the whole story

Google is testing the ability to have a conversation with its search app, where it continues to refine the search query as the user … Read the whole story

The larger the AI Overviews, the more opportunities to serve ads, according to BrightEdge. Advertisers do not control how their ads are served. Ads … Read the whole story

Google is seeking dismissal of a lawsuit by web users who claim the company's monopoly in search allowed it to return lower quality results, … Read the whole story

That was the S4 Capital Chief's take during an earnings call with analysts given Trump's previous statements on corporate taxes and government regulations. Read the whole story

In its latest move to gain market share for Bing, Microsoft announced a $1 million prize for one of its most loyal users through … Read the whole story

WBD's D2C revenue was up 8% to $2.6 billion and the business more than doubled its cash flow to $289 million, from $111 million … Read the whole story

Advertising deal-making for CTV and video platforms via The Trade Desk continues to show massive revenue gains - increasing 36% to $301 million in … Read the whole story