Mars spent an estimated $1.7 billion on measured media globally in 2023 according to agency research firm COMvergence. That includes about $630 million in … Read the whole story

As President, Joe King will oversee business development and client relationship management at the Minneapolis agency. In addition, he will work with the executive … Read the whole story

TikTok users can now use their accounts to directly access ByteDance-owned photo-sharing app Lemon8, giving users and creators another way to share content as … Read the whole story

McDonald's/Mets collab is a great case study of campaign that rises up authentically and unites us, regardless of the politics of the moment. Read the whole story

Racist text messages targeted at Black men, women and students raised alarms across the U.S. last week, and should be of great concern to … Read the whole story

In the new Amazon Video police drama "Cross," detective Alex Cross is a great character in search of a great show. Read the whole story

Two search engines known in Europe for their individuality announced Tuesday they will build an infrastructure in Europe to give internet users a search … Read the whole story

With the agreement, T&Pm is placing WPP's AI-powered marketing operating system, WPP Open, at the core of its marketing models. Read the whole story

Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study … Read the whole story

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use … Read the whole story

Meta Platforms has known for more than two years that it collects Facebook users' identifiable video-viewing information from streaming services, four California residents alleged … Read the whole story

Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," Hub … Read the whole story

What will really change the fortunes of legacy TV media companies that are mired in declining businesses they still need currently? Read the whole story

Amazon will fold Freevee TV and movie content into Prime Video and phase out all Freevee branding. Read the whole story