The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most." Read the whole story

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove … Read the whole story

Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin. Read the whole story

U.S. users should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann and PMG are some of the first brands … Read the whole story

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were … Read the whole story

In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else zagged. Read the whole story

YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement - with … Read the whole story

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands. Read the whole story

Sequent's partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing … Read the whole story

However, linear TV ads are more likely to be seen as intrusive or annoying. Read the whole story

For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process. Read the whole story

Nielsen said: "Contrary to what Paramount has shared, we are not seeking 'substantial price increases' in our proposal." Read the whole story

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad dollars is … Read the whole story

An open mind and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and … Read the whole story

In 2022, Jeff Shell, then CEO of NBCU, considered giving back the 10 p.m. hour to network affiliates. In the current marketplace, could he … Read the whole story

The Americas regions reported an organic revenue decline of 3.1%. The good news: the region has shown quarterly improvement since the fourth quarter of … Read the whole story