"Twitch purchased no advertising from Twitter (or X) in the United States," after November 2022, X alleges in an amended antitrust complaint filed Monday … Read the whole story

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue … Read the whole story

The retailer reports strong spending, especially from upper-income consumers. Read the whole story

Snapchat is debuting "Sponsored Snaps," introducing ads in its Chat tab. All U.S. Snapchat users will see an ad for the film adaptation of … Read the whole story

While the patent grant has no material effect on advertisers and agencies utilizing Comscore data derived from the method, already in use, it is … Read the whole story

"The Simpsons" sends up TV this Sunday in a way that few, if any, of us have ever considered before. Read the whole story

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the fight between Katie Taylor and … Read the whole story

Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC - while keeping one lone cable entertainment network, … Read the whole story

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million. Read the whole story

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted … Read the whole story

Apple should consider getting into the TV set business to help build out its $4 billion ad business from other devices. Bloomberg says the … Read the whole story

Google keeps its spam policy updated. This time the goal is to target websites hosting content intended to take advantage of site ranking, especially … Read the whole story

"Governor Huckabee has failed to make any allegations that would allow the reasonable inference that Meta had any 'fault,'" U.S. District Court Judge Gregory … Read the whole story