Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences. The new business can connect … Read the whole story

The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" … Read the whole story

"Wicked" broke a number of records, becoming the biggest domestic Broadway-to-Hollywood film adaptation, with the best domestic opening for any stage musical adaptation. Read the whole story

It's the spinoff to end all spinoffs as Comcast spins off its cable networks into a company called SpinCo. Read the whole story

By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror the immediate, … Read the whole story

A federal judge said Target shoppers can attempt to prove that Target uses facial recognition technology. The company denies doing so. Read the whole story

Rather than measuring clicks and impressions, the "Times" plans to find a better way to understand campaign results based on what it calls "the … Read the whole story

A new survey by marketing agency MGH showcases TikTok's influence over users' shopping habits, as well as the importance of various in-app content strategies. Read the whole story

Dish bondholders did not agree to exchange their debt for new debt in the merged entity at a discounted rate, taking a "haircut" of … Read the whole story

That's according to figures released by the Out Of Home Advertising Association. Digital OOH rose 7.3% and accounted for 33.2% of quarterly sales. Read the whole story