The good news is that October turned in the 18th consecutive month of expansion for the U.S. ad market. The bad news is the … Read the whole story

Brands can benefit from Walmart Connect - the retail media network of Walmart and its network's 145 million weekly customers - to NBC's linear … Read the whole story

Amazon Prime subscribers "received exactly what they bargained for," the company contends. Read the whole story

HLK will lead all brand strategy, creative development and media planning and buying for the brand, with new campaign work expected to launch in … Read the whole story

"This is one of those transformative moments in transmedia," asserts Jonathan Millar, CMO of animation studio Barrier Four, which is creating new kinds of … Read the whole story

Google launched a series of ad campaigns this week. One showcases Google Shopping as game show content, and another promotes its AI tech Gemini … Read the whole story

Answering this question in the affirmative puts you in fraught company. Many have proclaimed the end of marketing before. In a book on the … Read the whole story

That level of deep data in terms of writing, voicing, story arcs and perhaps even casting has writers angry, concerned, and scratching their heads. Read the whole story

"Spotify for Authors" will offer authors and publishers a suite of tools and data designed to help them track insights and analytics related to … Read the whole story

Elements of the new show that are the same as the original "Jeopardy!" include the voice of announcer Johnny Gilbert and the familiar clue … Read the whole story

With the NFL season just past the halfway point, in this week's edition I'm updating version of a column I wrote last season on … Read the whole story

Threads has become a major contender in the social microblogging space - citing 35 million sign-ups in November, with sign-ups increasing in the past … Read the whole story

As many consumers turn to GAI technology for their holiday shopping, Cyberweek in the U.S. is expected to drive $40.6 billion in online spend … Read the whole story

The group has formed an alliance with multiple sports leagues for a new campaign that will air during pro and college sports games and … Read the whole story