by Steve McClellan
The vote approved a plan for Vivendi subsidiaries Havas, Canal+ and Louis Hachette Group to split into separate publicly traded companies. Read the whole story
by Steve McClellan
The move marks the independent media agency's further expansion into the creative agency arena. In 2019 it launched multicultural agency 305 in partnership with … Read the whole story
COMMENTARY
by Joe Mandese
You've read the headlines and analysis of Omnicom's deal to acquire Interpublic. Now listen to the definitive podcast, courtesy of Google's NotebookLM Audio Overview. … Read the whole story
by Steve McClellan
The deal, which the firms expect to take at least seven months to complete, is a game changer for the industry, reducing the "big … Read the whole story
COMMENTARY
by Joe Mandese
A very, very short one, and an increasingly long one. Read the whole story
by Steve McClellan
Combined, the companies have total global billings of $71 billion for this year, with Omnicom Media Group accounting for $44.8 billion and IPG's Mediabrands … Read the whole story
by Colin Kirkland
Decentralized X competitor Bluesky has released mockups teasing a premium subscription model with a list of potential user features on developer platform Github. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The glamorous image of the gun in our video and motion-picture entertainment is so ingrained that nobody even notices it anymore. Read the whole story
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by Wendy Davis
TikTok is asking a federal appellate court to halt a law that will ban the app unless it's sold by parent company, China-based ByteDance. Read the whole story
by Colin Kirkland
X has made its AI-powered chatbot Grok available to all users on the platform, allowing non-Premium subscribers the option to send up to 10 … Read the whole story
by Wendy Davis
Critics of the bill say it would still enable censorship by the government. Read the whole story
by Wayne Friedman
Streaming platforms grew not only in share versus that of broadcast and cable, but in viewership - 7.6% against October's results. Read the whole story
by Les Luchter
Nail Communication's book, "Mindy and Mind," allows young kids to explore the idea of cognitive biases. Read the whole story
by Fern Siegel
Meta's internal creative agency CreativeX produced the out-of-home creative. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says TNT did not get a distribution rate increase for WBD, partly because it … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
He said real change happens when people actually work together -- like when "a mosque and a synagogue join forces to help victims of … Read the whole story
by Wayne Friedman
A+E Networks' longtime head of advertising Peter Olsen is retiring and will be replaced by Toby Byrne, who will become president of ad sales … Read the whole story