Source: COMvergence

From a media billings standpoint, if Omnicom succeeds in completing its acquisition of Interpublic the company would be the leader globally as well as in North America and Latin America, and number two in the Europe, Middle East & Africa and Asia Pacific regions behind WPP’s GroupM. 

That’s according to projected full-year 2024 billings estimates from agency research firm COMvergence.  

Combined, the companies are expected to have total global billings of $71 billion for this year, with Omnicom Media Group accounting for $44.8 billion and IPG’s Mediabrands accounting for $26.2 billion.  

The breakout for North America combined is $34.2 billion (OMG, $20.1 billion, Mediabrands, $14.1 billion). For LATAM the combined total is $2 billion with Mediabrands accounting for $1.1 billion  and OMG $900 million. 

The combined total for EMEA is $23.1 billion with OMG accounting for $16.6 billion and Mediabrands, $6.5 billion and in APAC the combined total is $11.7 billion with OMG accounting for $ 7.2 billion and Mediabrands $4.5 billion.  

The combined entity’s top 20 clients will spend an estimated $25 billion this year on measured media, which is about 35% of the two firms’ billings total. 

The top 10 clients are all handled by OMG and include Apple, Renault-Nissan-Mitsubishi, Volkswagen, McDonalds, PepsiCo, Disney, AT&T, Amazon, L’Oreal and State Farm.