November 20 - 23, 2024
Wednesday, January 8, 2025
Meanwhile, Dentsu has quietly abandoned an effort to organize an ad industry coalition supporting legitimate, fact-based journalism. Read the whole story
Like Meta's recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elect Donald Trump in order … Read the whole story
COMMENTARYInnovid says the product - in a partnership with Roku - will help drive incremental reach, reduce waste, and improve campaign performance. Read the whole story
"With Excelerators Inc, I am moving one-step further into organizations to ensure that leaders like the ones in my network have the greatest chance … Read the whole story
In a memo to employees, CEO Mark Read explained that he believes "we do our best work when we are together in person." The … Read the whole story
Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from … Read the whole story
A California law that restricts social media companies from recommending posts to minors violates teens' constitutional "right to speak or be spoken to" without … Read the whole story
The IAB, Michigan Press Association, cable lobby and others say businesses will face "extensively documented, irreparable harms" if the Federal Trade Commission's new click-to-cancel … Read the whole story
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anything ad format. Read the whole story
Sport Beach "Clubhouses" are scheduled for Davos, The Super Bowl, South By Southwest and yet-to-be-announced events throughout the year. Read the whole story
A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all focus on data. Read the whole story
The sound of "Little Victory" is meant to evoke the triumph of sick people quickly finding a doctor online. Read the whole story
COMMENTARYDoes this mean lowering the media-buying threshold for such traditional media messaging - especially given lower legacy TV viewing? Where does more exposure on … Read the whole story
COMMENTARYThe new medical series "The Pitt" might be the most proficient scripted, emergency-room drama in the long history of such shows. Read the whole story
- COMMENTARY
Looking at what we Media Insiders wrote about in 2024, the number-one topic, as it was last year, was artificial intelligence -- mostly from … Read the whole story
