by Joe Mandese
Giant Spoon Co-Founder Trevor Guthrie has stepped in to run the media department. Read the whole story
by Steve McClellan
The campaign, from Clean Creatives, comes about a week before investors are scheduled to vote on the merger on March 18. It includes an … Read the whole story
by Sarah Mahoney
Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member engagement. Read the whole story
by Colin Kirkland
As Discord sees steady growth, Instagram is looking to onboard aspects of the platform's server format into its app with a "Community Chat" feature … Read the whole story
by Wendy Davis
"Concerns have been raised with the FCC that YouTube TV discriminates against faith-based programming," Carr said Friday in a letter sent to Alphabet CEO … Read the whole story
by Wayne Friedman
Legacy-owned, TV network-based media companies are heavily using their own networks to boost promotion and marketing of their streamers, but overall messaging is down. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
How long will the "Fearless Girl" statue, built as a DEI symbol by a financial services firm, still face down the Bull on Wall … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It may have lost one of the most important U.S. sports TV franchises in the NBA, but it retains NBA highlight rights for digital … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Ringo Starr headlines a two-hour CBS concert special with a little help from his friend. Read the whole story
by Laurie Sullivan
On Friday the DOJ stood by its demand that a court break up the search giant, but dropped a proposal to force the company … Read the whole story
by Wendy Davis
"Limiting children's exposure to addictive features like autoplay, infinite scroll, and push notifications serves the state's interest in preventing behavioral addiction," attorneys general in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs … Read the whole story
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by Laurie Sullivan
The cost to acquire new customers may require an adjustment in ad and marketing spend - and understanding the lifetime value of customers and … Read the whole story
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by Laurie Sullivan
A survey of new small business owners finds 43% will maintain a focus on customer acquisition, 40% will focus on increasing sales and revenue … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft's agentic vision is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
One theory: "Web 1.0 was invented to allow physicists to share research papers. Web 2.0 was created to allow people to share pictures of … Read the whole story
by Ray Schultz
Brady Corbet, director of "The Brutalist," is making his advertising debut. Read the whole story