"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.," PQ notes in … Read the whole story
A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 billion, starting in 2013 and continuing … Read the whole story
AAM working groups formed last year have been instrumental in providing feedback for new initiatives, but spent several months creating the certification after hearing … Read the whole story
The campaign marks the first effort from the brand's new head of marketing, Kate Alini, who started in October. Read the whole story
TikTok is now integrating location reviews directly into the video comments tab, so places tagged by users can be rated by the video's creator, … Read the whole story
COMMENTARYTikTok is selling dependency as progress. But dependency, by definition, is a liability. Saying a business thrives because of TikTok is like saying alcoholics … Read the whole story
Apple has built a complicated plan to rely on user data to train its large language models. The goal is to "understand aggregate trends … Read the whole story
More than 250 Democratic lawmakers are urging a judge to rule that President Donald Trump lacked authority to fire Federal Trade Commissioners Alvaro Bedoya … Read the whole story
Noting the increased macroeconomic uncertainties since the beginning of the year, the company widened the range of its organic growth outlook for the year … Read the whole story
AI has been crucial in helping Google enforce policies and prevent bad actors and harmful content from reaching users. Its latest models contributed to … Read the whole story
As they do every year in mid-May, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which … Read the whole story
COMMENTARYBy 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year's results is projected - to exceed … Read the whole story
AP says its reporters were blocked from attending the meeting between President Trump and President Nayib Bukele of El Salvador. Read the whole story
The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotional and psychological drivers to help advertisers increase engagement, personalization and campaign performance. Read the whole story
