AI enables Google to infer much more about what consumers want through advances in natural language processing - with better understanding of user queries … Read the whole story
Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, creative and URLs to help ads … Read the whole story
She reports to US CEO Shelby Saville and fills the role previously held by Kim Einan who left earlier this year to join OMD … Read the whole story
COMMENTARYAs next week's Upfronts draw near, the news of which shows will return next season and which ones will not has been trickling out … Read the whole story
COMMENTARYThe Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don't like it. … Read the whole story
- COMMENTARY
It's a wrecking ball aimed at a system Trump doesn't understand -- and likely resents. Read the whole story
Google outlined its own remedies after the DOJ asked a judge to force Google to divest two key pieces of its ad-tech business to … Read the whole story
"This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the … Read the whole story
The company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company … Read the whole story
System1's ad testing platform Test Your Ad measures consumers' emotional responses to forecast commercial impact. Read the whole story
The May 14 livestream features celebrity hosts, Q50 influencers, and a push to connect with value-driven women over 50. Read the whole story
Google has confirmed a partnership with talent firm and production company Range Media Partners to launch an initiative driven by its Platforms & Devices … Read the whole story
Some of the biggest social media companies reported Q1 2025 earnings last week. MediaPost has compiled the highlights from each report, showcasing increased competition … Read the whole story
In an effort to dispel brand concerns over their intellectual property being illegally stolen on its ecommerce platform, TikTok has released a report highlighting … Read the whole story
Capabilities include live brand experiences, retail and shopper marketing, digital content and sponsorship activations. The firm has worked with clients such as Walmart, Unilever, … Read the whole story
The move by Google's DV360 follows other major video platforms' efforts around live sports including The Trade Desk, Yahoo DSP and others. Read the whole story
Email carriers like Google should not be required to follow the same "common carrier" rules as the U.S. Postal Service, TechFreedom argues in a … Read the whole story
"Retailers, publishers, and advertisers cannot be expected to anticipate that engaging in common online advertising practices could trigger liability under a statute written before … Read the whole story
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Is AI the solution to all consumer insight problems, or a semi-reliable "direct report" that can only take on a few basic tasks? Or … Read the whole story
