Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4.4% to $2.371 trillion worldwide last year, … Read the whole story
The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say this is … Read the whole story
Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person live music series. Read the whole story
CNBC says WBD is close to making a decision in spinning off declining linear TV networks. Remaining businesses would include streaming platforms and the … Read the whole story
Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectations in Q1, increasing revenue and user engagement by around 30% year-over-year. Read the whole story
Disney's global advertising inched up 1%, but domestic linear TV, ESPN and streaming advertising grew 12% - driven by additional college and NFL football … Read the whole story
Advertising remains the primary source of revenue, with smaller contributions coming from subscriptions. Read the whole story
For Roku, it continues to do what any other modern business does, especially modern media business: Find ways to extend their business, like Roku-branded … Read the whole story
Amid the fallout from Google's monopoly search trial, Apple is considering integrating AI search into its browser - and offering other AI-type search engines. Read the whole story
Missouri's AG wants tech platforms to let users "choose their own content moderators rather than being forced to rely on the biased algorithms of … Read the whole story
"Neither Section 230's text nor its history provides immunity for suggesting that a person join a group of white supremacists," attorneys for Clementa Pinckney's … Read the whole story
AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to … Read the whole story
Internet time has shifted to scrolling though social media videos, buying products, and sharing videos and memes. Read the whole story
Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. Read the whole story
Mother's Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that … Read the whole story
The role is new and comes as the company is seeking approval to acquire Interpublic and integrate the operations of the two companies. Read the whole story
The duo work solely on projects for Apple. Read the whole story