Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding … Read the whole story

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right? Read the whole story

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010. Read the whole story

"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in … Read the whole story

First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported. Read the whole story

A one-camera workplace comedy set in a DMV office, and a made-for-network TV spinoff of "Yellowstone'' are two of the new shows on tap … Read the whole story

CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television screens. Read the whole story

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the … Read the whole story

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and … Read the whole story

Google's search business could change forever based on the outcome of an antitrust trial expected later this year. Tech partners are preparing to make … Read the whole story

Winning the AI race could come down to learning how to play the data game. Microsoft President Brad Smith recommends that the U.S. ensure … Read the whole story

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding. Read the whole story

Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after nearly 20 years. Read the whole story

Google on Thursday began sharing how it uses AI to fight internet fraud, cybercrime and phishing scams in Search, Chrome, and Android. One way … Read the whole story

Analysts on the Thursday earnings call expressed concern over heavy DSP competition ahead, especially in the CTV space. Amazon's DSP is a particular threat … Read the whole story