Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, … Read the whole story

WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to … Read the whole story

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the … Read the whole story

The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the "unique, incremental reach" -- as well as … Read the whole story

WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December. Read the whole story

The draft represents "a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice data and documentation between buyers and sellers … Read the whole story

During a podcast interview Friday, actor Jason Bateman revealed Trump 2.0's antics have become an inside joke in Hollywood. But what if Bateman's "writers' … Read the whole story

Did the weird Belichick-Hudson collaboration make any difference in recent ads? The answer is yes, and mainly for the better. Read the whole story

Joan Lyall says agencies can "create something powerful by bringing creative and media closer." Read the whole story

Gudea's technology allows it to "map how information moves online" to predict movement of patterns based on what occurred in the past, using graph … Read the whole story

The dangerous playthings of our youths are the subject of Episode One of a new History Channel series that asks the question: What were … Read the whole story