• by Joe Mandese  @mp_joemandese, Yesterday

WPP Media this morning released a revised mid-year update to its annual ad spending forecast, reducing U.S. growth by nearly a percentage point to just 2.2%, including the effects of political advertising.

Excluding political ad spending comparison's, WPP estimates U.S. ad spending will expand 5.4% this year, down from 6.5% forecasted at the end of 2024.

With WPP's revision, the Big 3 holding company forecaster consensus for U.S. ad growth this year has fallen to 3.8%.

IPG Mediabrands Magna is expected to release its mid-year update soon.