PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech. Read the whole story
COMMENTARY"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's just-released "Risk Barometer," … Read the whole story
The company is partnering with healthcare ad-tech firm DeepIntent on the project. Read the whole story
Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment with Horizon's retail media and digital experience … Read the whole story
The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where … Read the whole story
COMMENTARYThe agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts … Read the whole story
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's ad model deeper into generative AI-powered … Read the whole story
Snapchat is inviting customers to exchange their MyMcDonald's Rewards points for a free month-long subscription to Snapchat+. Read the whole story
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X. Read the whole story
President Trump is expected to sign another executive order to push back the June 18 expiration date set with the previous 75-day extension, according … Read the whole story
"It would be reasonable to infer that Google would be able to use an IP address to connect information to an identifiable person," a … Read the whole story
Cisco Systems has built the pieces for a foundation enabling advertisers to scale intelligent, AI-driven strategies with accuracy, performance and security - and speed … Read the whole story
- COMMENTARY
What will life be like the day after AI exceeds our own abilities? Read the whole story
COMMENTARYThe dead rise from their graves and mortuary drawers in a new series on Syfy that represents a new take on the undead. Read the whole story
Former FTC Commissioner Alvaro Bedoya, one of two Democrats ousted by Trump in March, has officially resigned from the agency. Read the whole story
The proposed live, linear cable TV networks group WBD Global Networks will own up to 20% of WBD Streaming & Studios. Bernstein Research calls … Read the whole story
COMMENTARYDespite massive cord-cutting, Iger says Disney has enough subscribers to generate "significant revenue." The benefits come from aggregating advertising and subscription fee revenues and … Read the whole story
Top brass at DDB hosted a screening at Tribeca's Fouquet's New York that showcased ads that flipped the script on perceptions of Columbia, Puerto … Read the whole story
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to include agencies, media owners, direct brand … Read the whole story
COMMENTARYA new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those airings on ad-supported paid … Read the whole story
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinosa, president of Premion. Read the whole story
