Horizon Media has rebranded its commerce unit Night Market as Horizon Commerce.  

Founded in 2020, the rebranding accompanies expanded capabilities including channel management, business outcomes dashboards, and closer alignment with Horizon’s retail media and digital experience platform NEON, which the firm said is at the core of the offering.   

Horizon Commerce services include commerce consulting, customer strategy, product creative, sales channel management, owned media optimization and commerce media planning. It has partnerships with Amazon Ads, Walmart Connect, and Adobe. 

Clients include Revlon and Boiron USA.  

“Commerce today is always-on, omnipresent, and deeply personal,” stated Bob Lord, president of Horizon Media Holdings. “Consumers now expect to shop anytime, anywhere—on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.”