Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma platform "at the strategic center" … Read the whole story
"Marriott Media" will utilize first-party data to target travelers across digital and physical media locations, including in-room media centers and programming. Read the whole story
Messaging and activations will span Amazon platforms, including Prime Video advertising for the movie, with the theme "Anyone Can Be Super." Read the whole story
Snap plans to launch its newly developed AR smart glasses in 2026, ahead of Meta's Orion AR glasses. Snap is now entering a highly … Read the whole story
Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most unique in-app features, AR experiences and lenses. Read the whole story
California is asking a federal appeals court to reinstate portions of the state's Age-Appropriate Design Code, arguing that the law advances the government's interest … Read the whole story
It is the first time major Hollywood companies have sued over AI-generated images. Read the whole story
A TrillerTV subscriber is asking a federal appellate court to reconsider her claim that the company violated a video privacy law by allegedly sharing … Read the whole story
Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch. Read the whole story
COMMENTARYA commercial dubbed the worst in the New Jersey primary for its fake, AI-generated images may have doomed a gubernatorial candidate's campaign. Read the whole story
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Michael Morton expects rising business from a new NBA contract in the fall … Read the whole story
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If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies … Read the whole story
At Cannes next week, Amazon Web Services will demonstrate to brands, agencies and publishers how personal multichannel campaigns can become when supported by AI. Read the whole story
The new leadership team will support innovations that are beginning to gain strength across the ad industry, including AI, commerce media, the creator economy, … Read the whole story
COMMENTARYWPP Media estimates content creators and distributors will more than double their global ad take to $376.6 billion by 2030. This year, these revenues … Read the whole story
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It's obvious that DEI is going through an evolution, and that most don't understand what DEI is. Brands that show up only when it's … Read the whole story
