• by Joe Mandese  @mp_joemandese, Yesterday

Marriott International this morning officially entered the burgeoning retail media network marketplace, unveiling its own bespoke network: Marriott Media.

The network, which traverses all of Marriott's owned digital and physical media, including nearly 9,500 hotel and resort properties spanning 30 brands in 144 countries and territories.

"By using first-party data and 200-plus targetable attributes across the nearly 237-million member Marriott Bonvoy program and from Marriott’s lodging portfolio," the network is aimed at business, family and lifestyle travelers.

"Thoughtful design of messaging and creative, coupled with targeted audience selection and robust measurement capability across the marketing funnel, will offer marketers campaign performance with closed-loop attribution," the company said in a statement unveiling the network, adding, "Guest data is used responsibly and in accordance with all applicable regulations. The platform is consent-based, with easy opt-out options for guests, providing transparency and trust."