by Wendy Davis
"Google charges the customer for alleged clicks on keywords that Google refuses to disclose and for which the customer is unable to tell what … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A headline on Nielsen's Insights newsletter web page asked this question: "What is a Designated Market Area (DMA), and why does it matter?" Read the whole story
COMMENTARY
by Ben Grinspan, Op-Ed Contributor
Start planning on how to mark America's upcoming - and likely very fraught - 250th birthday one year from now. Read the whole story
by Sarah Mahoney
Bank of America's Chris Curtin joins the Walmart division amid strong membership and retail media growth. Read the whole story
by Laurie Sullivan
Baidu has restructured its search platform with AI, introducing the most features in years - including extended query-processing capabilities and multimodal inputs that include … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than expected. Read the whole story
by Steve McClellan
According to Ignition, the objective of the survey was to investigate agency challenges like pricing and packaging services, managing billing and out-of-scope work, and … Read the whole story
by Colin Kirkland
X has named Nikita Bier as its head of product, hoping that Bier can help steer the struggling social media platform toward success using … Read the whole story
by Laurie Sullivan
The permission and payment model marks a significant shift with major implications for the advertising and digital ecosystem. It blocks AI scrapers from accessing … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Yes, if the process to bring in news idea is filled with friction, and strategists find it easier to use variations of currently accepted … Read the whole story
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by Wendy Davis
Attorneys for California resident Michael Salazar are urging the Supreme Court to leave in place a ruling that revived his video privacy claims against … Read the whole story
COMMENTARY
by Shirley Marschall, Featured Contributor
Supposedly, adding a link directly into your post will tank your reach. So what do we do? Bury the actual content we want people … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It will be interesting to see how Canada celebrates Canada Day this year. What's happening south of the border caused Canadians to have a … Read the whole story
by Wayne Friedman
Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with just $2.5 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On a daily basis, 63% of the global online population consumes social media video content, with broadcast and streaming daily usage at 47% and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV stations' bread-and-butter TV newscasts have seen declining usage and ever older audiences coming for a while. Can they adapt? Read the whole story