by Wayne Friedman
ESPN will own and operate the NFL Network -- its linear TV and digital media rights -- and will incorporate the programming into its … Read the whole story
by Laurie Sullivan
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange. Read the whole story
COMMENTARY
by Joe Mandese
Not to be confused with the DUMBO-based agency, Huge.com is a free, video generating platform providing the best AI models for creators to make, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's vital source of funding … Read the whole story
by Wendy Davis
The verdict stems from allegations that Meta collected ad-targeting data from the menstrual tracking app Flo. Read the whole story
COMMENTARY
by Joe Mandese
The latest audio collaboration between the two companies effectively gives advertisers and agencies the ability to plan podcasts alongside TV, radio, digital and social … Read the whole story
by Joe Mandese
The companies did not disclose details, and it was unclear at presstime how WPP's new deal differs from other agency holding companies. Read the whole story
COMMENTARY
by Joe Mandese
In an age of digital media, there is nothing more physical than so-called brick-and-mortar, and a new deal between real estate brokerage REMAX and … Read the whole story
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by Wendy Davis
A federal appeals court should decide whether Anthropic has a valid defense to claims that it infringed authors' copyright by training its chatbot Claude … Read the whole story
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by Wayne Friedman
Fox Corp. also announced the launch of its major streaming platform "Fox One" -- a wide, diverse programming entertainment, sports and news service -- … Read the whole story
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by Wendy Davis
A California resident who recently lost his privacy battle with Paramount will ask the Supreme Court to decide whether the company violated a Reagan-era … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Samsung started this up a year ago with games like "The Six" - and now wants to keep viewers going with more big-screen, "snackable" … Read the whole story
by Laurie Sullivan
IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal around live streaming services for … Read the whole story
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by Laurie Sullivan
The news comes as OpenAI is set to release GPT-5 sometime this summer. Read the whole story
by Tanya Gazdik
Sports-related programming accounted for over 65% of the auto industry's total national linear TV ad spend in Q2, according to iSpot.tv. Read the whole story
by Fern Siegel
First campaigns launch this fall, showcasing the brand's new technology. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Mom creators are now a critical part of the AI-driven search landscape. Their content naturally mirrors the way consumers phrase their questions. Read the whole story
by Ray Schultz
Digital growth hit 9% in the quarter, and the firm expects it to see a similar uptick for the full year. Read the whole story