Netflix will buy WBD's key studio and streaming operations for $82.7 billion, securing the legendary movie studio/TV company and beating out legacy media companies … Read the whole story

TikTok violates consumer protection laws by falsely promoting "an addictive and otherwise harmful social media platform," Hawaii attorney general charges in a new lawsuit. Read the whole story

The agency, based in London with offices in Lisbon and Sydney, will be aligned with Havas' experiential division Havas Play, part of Havas Media … Read the whole story

I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." … Read the whole story

TikTok is launching a "Nearby Feed" focused on connecting users with content, creators, trending places, and brick-and-mortar businesses in their immediate area. Read the whole story

The explosive new editor in chief who has promised to "blow things up" at CBS News is doing just that by casting herself as … Read the whole story

According to a report from Bloomberg, Meta will cut spending by up to 30% on Meta Horizon Worlds and Quest virtual-reality development as part … Read the whole story

A study conducted by a neuro-contextual ad company in partnership with a neuroscientist at Columbia University found neuro-contextual ads deliver 3.5x higher neural engagement … Read the whole story

MS NOW will have a new direct-to-consumer offering next summer under the new brand name. Read the whole story

42% of those surveyed in a new Harris/CIT Bank poll say they'll spend an average $4,700 to achieve New Year's resolutions. Read the whole story