Agentic media-buying may only have started a few months ago, but it's accelerating quickly. Just watch this two-minute demo video of PubMatic's new agent-to-agent … Read the whole story

In year one, Lord transformed Horizon's data stack into an "OS," struck a global JV with Havas and put the indie in place to … Read the whole story

Developed by Code And Theory, the company says it is the first to market with a fully agentic operating system in the marketing sector. Read the whole story

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising … Read the whole story

Analyzing authentic conversations made possible through AI is a major theme at CES this year, giving platforms like Reddit the ability to open "black … Read the whole story

Is that too much of a trade publisher's total coverage? Not enough? How about never -- is never good for you? Read the whole story

The order enjoins Nielsen from charging its so-called network radio rates "tying policy" while a suit by Cumulus Media proceeds. Read the whole story

Netflix posted its best streaming platform results so far for a single Christmas Day game featuring the Detroit Lions and the Minnesota Vikings - … Read the whole story

CBS is looking to jumpstart its next true-crime franchise with a prime-time series starring best-selling mystery novelist Harlan Coben. Read the whole story

Grok and YouTube have a problem. Sexually explicit AI-generated content based on user prompts and searches continue to surface across these sites despite safeguards … Read the whole story

The primary allegation is that Disney failed to properly use the "Made for Kids" designation - a compliance tool that triggers automated protections, disabling … Read the whole story

The month-long Oar campaign, the company's first out-of-home advertising, consists of 273 card ads across all three of Metro North's train lines. Read the whole story

Microsoft's CEO believes we must move beyond AI "slop vs sophistication" arguments. He's betting on getting everyone accustomed to using agents to power all … Read the whole story

The strategy calls for ICE to "flood the market" with recruitment messaging, including pushing ads to phones that pass through designated locations. Read the whole story

Population growth is no longer concentrated solely in mega-Sunbelt markets, while outbound states still retain high-value, younger consumers entering key spending years. Read the whole story

Ford Chief Financial Officer Sherry House said the automaker doesn't want to limit customers to a single type of interface. Read the whole story