• by Laurie Sullivan , January 5, 2026

Reddit has released a new automated ad option that gives advertisers more insight into available data across the platform to improve performance across campaigns.

Analyzing authentic conversations made possible through artificial intelligence (AI) is a major theme at CES in Las Vegas this year, giving platforms like Reddit the ability to open "black boxes" to reveal data not previously available. Many believe this is a step that goes beyond personalization.

“Top Audience Personas,” a new AI cluster reporting feature available in “Max” campaigns, both of which launched in beta today, allowing advertisers to see the personas being viewed and interacted with in their campaign.

Personas built on data from Reddit conversations around topics such as parenting, home cooking, or travel destinations leverage AI to help advertisers understand how these automated campaigns across the platform perform.

The insights combine an advertiser’s campaign performance with Reddit Community Intelligence, the company explained in a blog post.

The data turns Reddit’s more than 23 billion posts and comments into structured signals that help advertisers better understand their audiences.

“We’re not just making ad management faster, we’re making it smarter and tailored to our community,” Jyoti Vaidee, vice president of Ads Product at Reddit, wrote in a blog post.

Wording in the blog post describing Top Audience Personas suggests the tool can reveal exactly who is viewing and interacting with ads. It is part of a new Reddit ad platform that also launched in beta today.

“Max,” the new ad platform, supports budget allocations, automates targeting, and selects creative and placement options for ads that analysis through AI features suggest will drive better performance.

Reducing campaign setup and management with tools like headline suggestions based on trending Reddit language that users use and automatic thumbnail generation also are intended to improve performance through lower cost per acquisitions (CPAs) and increase conversions with less manual oversight. 

Company executives claim that advertisers ultimately retain control of campaigns, even with automation.

Across split tests comparing Max campaigns to advertiser’s business-as-usual campaigns, early testers saw 17% lower CPA and 27% more conversions on average. Notably, U.S. shoe retailer Brooks Running saw a 37% decrease in cost per click and 27% more clicks while making no manual changes over the course of its 21-day Max campaign.