Omnicom commerce and retail media unit Flywheel has absorbed TPN, Omnicom's legacy shopper marketing agency. 

With the move, Sarah Cunningham, formerly President of TPN, assumes the role of Chief Retail Experience Officer, Flywheel, reporting to CEO Alex McCord. 

TPN (FKA The Promotion Network) was founded in the 1980’s in Dallas and acquired by Omnicom in 2001. The holding company bought Flywheel Digital from Ascential two years ago.  

“By unifying shopper, brand, and retail media under one coordinated infrastructure, we will shape and elevate the new standard for how brands plan, activate, and measure across the entire commerce journey,” stated McCord. 

Current TPN clients will continue working with their core agency teams while gaining access to Flywheel's resources, the company said.  

Additional TPN executives taking new leadership roles at Flywheel include Phil Camarota as Chief Creative Officer, and Chris Rueckert as Senior Vice President of Commerce.