NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record in a peak viewing moment during the … Read the whole story

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads when viewers pause a video stream. "Pause-screen … Read the whole story

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. Read the whole story

"We're focused on improving workflows that slow down our customers," explains CEO Vincent Mifsud. Projects include new digital media classification system, and a digital … Read the whole story

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will … Read the whole story

Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviting users to interact with the history … Read the whole story

Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them. Read the whole story

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis … Read the whole story

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards. Read the whole story

This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world. Read the whole story

Maxey previously served in senior marketing roles at Fila, where she was a Kepler client, as well as at Adidas and Gap; Berkowitz served … Read the whole story

C&C will become part of Salt Media and expand the agency's U.S. footprint to New York, Chicago and Orlando, FL. Read the whole story

A Kentucky school district can attempt to convince a jury that YouTube, TikTok, Meta and Snapchat harmed students' mental health, a federal judge ruled … Read the whole story

The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Association argues in a request to enjoin … Read the whole story