Meta is introducing updates designed to help creators and advertisers connect and monetize their content and product promotions, including post links, added affiliate partners, … Read the whole story

Automated online traffic from bots conducting agentic searches and purchases grew 23.51% year-over-year across the internet last year, while traffic from humans rose 3.10% … Read the whole story

Over 35% of total auto industry spend in February went toward the Olympics, with the NFL in second place (20.05%). Read the whole story

"We made a pretty big shift a few years ago when we moved almost all of our media planning analysis - and in some … Read the whole story

Internet firebrand Bari Weiss's efforts to "blow up" CBS News have failed to move the ratings needle for "CBS Evening News" as the first … Read the whole story

A jury on Wednesday found YouTube and Meta Platforms liable for harming a young woman's mental health by designing their services to be addictive. Read the whole story

As Meta continues to funnel more money into the development of AI, cuts across divisions including sales, recruiting and Reality Labs will affect under … Read the whole story

The beauty brand's new partnership taps one of college basketball's most compelling multihyphenates, right at her big moment. Read the whole story

You're probably familiar with Paul Parton's name from the byline that appears on some of the best columns published here. This column is about … Read the whole story

Analysts believe OpenAI is looking to dramatically cut back big, money-losing future growth businesses with huge capital expenditures in preparation for its public stock … Read the whole story

The win signals a change from handling in-house to agency oversight. Read the whole story

"A company is not liable as a copyright infringer for merely providing a service to the general public with knowledge that it will be … Read the whole story

The C-suite expansion follows a rebrand of the agency, positioning it as a creator of "Wildly Original" ideas that garner outsized business results. Read the whole story