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Media Executives Unsure About AI Bubble Risk

  • NCS, Thursday, March 26, 2026 9:25 AM

Stakeholders in the broadcast and media industry have not yet settled on the question of what the risk is from an artificial intelligence bubble, judging by a recent roundtable, NCS reports. One participant was Charlie Dunn, executive vice president, products, Telestream. “We believe that there is certainly the possibility for prices to get reset when the companies making the large investments have to start showing returns that match the speculation,” Dunn said. “We don’t believe that a reset will lead to an overall collapse of the use of AI based on the impact of the technology.”

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