New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in the ad community," says Fox EVP, Ad … Read the whole story

The new "Rockford," slated to premiere next January and starring David Boreanaz, was one of four new scripted shows - two dramas and two … Read the whole story

"Netflix sold subscriptions to its programming as an escape from Big Tech surveillance," Attorney General Ken Paxton alleges in a complaint filed Monday. Read the whole story

The brewer also consolidated its creative agency roster and awarded Publicis Groupe a global production remit. Read the whole story

"B2B marketing today requires a more connected approach that reflects how decisions are actually made," says Kristin Gower, who joins from global client president … Read the whole story

"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize "Interactive Video Ads" on Prime Video series and films based on the … Read the whole story

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere. Read the whole story

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that … Read the whole story

The roles are new and designed to drive the company's "single unified growth strategy" spelled out by CEO Cindy Rose earlier this year. Read the whole story

Michael Piner has joined as the agency's first executive vice president-head of investments and partnerships. Also joining is Kelly McGowan in the new role … Read the whole story

The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedine Zidane and David Beckham, is racking up millions of views. Read the whole story

Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to … Read the whole story

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields. Read the whole story

The new business made possible with the acquisition of Tomoro, an applied AI consulting and engineering firm that helps enterprises turn AI into operational … Read the whole story