by Steve McClellan
The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the review. Read the whole story
by Steve McClellan
According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty at risk - what Horizon calls a … Read the whole story
by Joe Mandese
Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications. Read the whole story
COMMENTARY
by Joe Mandese
The long-time Horizon Media digital chief's next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways … Read the whole story
by Joe Mandese
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings. Read the whole story
by Wendy Davis
X Corp. says the settlement terms were "imposed on a company that no longer exists." Read the whole story
by Rob Williams
When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Rage, rage against the dying of the light," wrote Dylan Thomas - an apt line of poetry for the way Scott Pelley left CBS. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And … Read the whole story
by Joe Mandese
While some international and local papers offer ad-free subscription options, the Post is the first of the Big 3 (New York Times, Wall Street … Read the whole story
by Laurie Sullivan
The UK Competition and Markets Authority suggests the move to place AI summaries at the top of Google's search results page gives publishers a … Read the whole story
by Colin Kirkland
Substack is launching a new feature that enables content creators to decide how users comment on their posts, reply to Notes, or interact in … Read the whole story
by Colin Kirkland
As it prepares for the World Cup, TikTok's U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage … Read the whole story
by Les Luchter
The Count, tapped by scam-prevention group founded by craigslist founder, warns consumers to pause for 9 seconds before clicking or sharing anything online. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will … Read the whole story
COMMENTARY
by Jac Mansour
Brands, once the undisputed storytellers, now find themselves paying for proximity to their own customers. Here's what you can do about it. Read the whole story
COMMENTARY
by Edwige Winans, Op-Ed Contributor
Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. … Read the whole story
-
by Wendy Davis
If Louisiana's social media restrictions take effect, "all users will lose their ability to speak anonymously online and face increased risks of privacy invasions … Read the whole story
by Teresa Buyikian
The CPO will curate a playlist that will become the official 3 p.m soundtrack for Peet's locations nationwide. Read the whole story