Fox will pay $160 per share to Roku shareholders - at a 34% premium for the Roku stock before the deal was announced. Read the whole story

Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" … Read the whole story

Brand-building is about making yourself appealing to the 95% who are not in-market for your brand today, but will be in the future. Read the whole story

In March, Publicis alleged TTD was violating its master agreement, and failed an audit which led it to stop recommending TTD to clients. TTD … Read the whole story

As brands scramble to identify and resolve AI-generated false claims, a German court has ruled Google is legally liable for false claims appearing in … Read the whole story

Vice President J.D. Vance is making the rounds of two networks whose news divisions are under attack by President Trump. Read the whole story

A quarterfinal appearance or better for the U.S. men's team could create one of the most valuable audience events in American sports outside of … Read the whole story

"Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test and learn," says Slate's Whitla. Read the whole story

Marketers will begin to see LinkedIn's new metrics broken down by percentages to determine who viewed the content, based on whether they are in … Read the whole story

The vehicles will be sold as part of a charitable initiative benefiting the likes of Big Brothers Big Sisters of America and the American … Read the whole story

Meta is partnering with broadcasters, national teams, commentators, creators and players to share coverage from the tournament. Read the whole story

Etsy's "Shop Other Jeffs" campaign turns Amazon Prime Day into a rallying cry for buying from real people, not billionaires. Read the whole story

An 80-year-old legend writes his story by hand, well, by thumb, on an iPad -- and a 20-year-old debut director refuses generative AI outright. Read the whole story

Marketers buying ad media have begun to think about customer service as a way to improve their brand. Ads only generate attention. Customer service … Read the whole story

TV networks are now allowed to run ads during World Cup "hydration" breaks - with restrictions, leaving Fox and Telemundo about 2 minutes and … Read the whole story

The Trump administration is urging a federal judge to throw out claims that government officials censored online tools enabling people to report activity by … Read the whole story

People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data … Read the whole story