MediaPost Publications - MediaPost Insider Connect 01/14/2022

Insider Summit | Behind The Scenes

It's the Real Thing: Coca-Cola's Data-Driven Director

by Lisa Singer

"You gotta just keep going, and [I'm] not sure how long I'll be here, but as long as I'm going to be here, I'm going to make sure that this is a life that I enjoy every moment." Pam Mittoo, Coca-Cola's Group Director, Global Technical Consumer Research, always had a "put one foot in front of the other" attitude, but since surviving cancer it's more than that, it's her "life mantra." In this episode of MediaPost's Brand Insider: BTS, Pam talks about her watershed moment, learning how to deal with bias growing up and her unrelenting propensity for translating insight into data. You can watch the video of the entire conversation here. WATCH THE INTERVIEW

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